Let’s talk about the chicken, the egg, the Argos, the CFL and the media

I stumbled upon an interesting Twitter to-and-fro last week involving three of the nation’s notable jock journos, two of whom are widely respected and the third not so much.

BMO Field

The exchange—between Winnipeg Blue Bombers longtime voice Bob (Knuckles) Irving, veteran observer of three-downs football Dave Naylor of TSN, and Damien Cox of the Toronto Star—centred on the Toronto Argos and the reason(s) behind woeful head counts whenever the Boatmen come up for air at BMO Field in the Republic of Tranna.

The Argos, be advised, don’t attract crowds to BMO. It’s more like pockets of stragglers. You know, folks who get lost while looking for something better to do.

Officially, average attendance in 2019 was 12,493, although we know better. That might have been tickets sold, but it wasn’t bums on benches. My guess is that the audience numbered sub-10,000 more than one day/night, meaning the Canadian Football League’s largest market has the smallest following, a level of neglect challenged only by indifference on the Left Flank of the land, where people won’t even come in out of the rain to watch the B.C. Lions.

One reason advanced for Argos apathy is a generation thing. That is, Rouge Football doesn’t appeal to anyone without age in their eyes and grey in their temples, which set off this Irving-Naylor-Cox exchange:

Knuckles Irving

Irving: “Part of the reason for that is the Toronto media basically ignores the CFL—not good enough for most of them.”

Naylor: “Come on Bob, it’s the media’s fault? The Winnipeg media reports aggressively on the Bombers because there is a demand for information. If that existed in Toronto, the media would respond accordingly.”

Cox: “Individual media people don’t make these decisions. Sports departments do. In Toronto, sports staffs are stretched to the limit, fewer ppl doing more. There’s a lot more sporting events to cover in Toronto than Winnipeg.”

Okay, let’s unwrap that.

First, Knuckles Irving is correct when he submits that mainstream media in the Republic of Tranna treats the Argos and Rouge Football as an afterthought.

For example, the Toronto Star no longer cares enough about the CFL to dispatch a scribe to the Grey Cup game unless it’s played in The ROT, and Tranna-based Sportsnet pays only token attention to the CFL simply because its competition, TSN, holds the broadcast rights. (No one expects Sportsnet to promote the other guy’s property, but it is a news gathering and distributing outlet and, as such, has a responsibility to inform viewers of CFL games/stories on air and on the website with an expected level of substance.)

Meanwhile, when Rouge Football went dark last August, the cancellation of the season was front page of every sports section of every daily on The Prairies, but the story served as inside filler (pages 8 and 9) in the Toronto Sun. (I don’t recall what made the Sun front that day, but I suppose Auston Matthews might have been trimming his mustache, which would have warranted a lede, sidebar and a 150-point headline.)

In terms of the Argos-media, it really is a chicken-and-egg riddle. Is the media indifferent because the rabble steers clear of BMO on Argos game days, or does the rabble steer clear of BMO on Argos game days because the media is indifferent?

It certainly isn’t the responsibility of news snoops to do the bidding of Maple Leaf Sports & Entertainment, which bankrolls the Boatmen and BMO’s more popular tenant, Toronto FC. But, although historically the most successful of The ROT’s pro sports franchises (17 Grey Cup championships, including three this century), the Boatmen have fallen to fifth on the pecking order, behind the Maple Leafs, Raptors, Blue Jays and Toronto FC. That isn’t about to change anytime soon, no matter what the local rags put on their sports pages or radio/TV puts on their air.

Which brings us to Cox’s point that “there’s a lot more sporting events to cover in Toronto than Winnipeg.”

What a load of hooey.

Had Cox said there were more “pro sporting events,” I’d agree. But overall sports? No.

It’s all about priorities, and they differ from town to town. In the Republic of Tranna, the major beats are the Leafs, Raptors, Blue Jays and Toronto FC, with the Argos the runt of the litter. In Winnipeg, it’s the Jets, Blue Bombers and…curling.

Pebble People have made the front page of the Winnipeg Free Press sports section 23 times this year. That’s right, 23. I doubt curling has been on the sports front of either the Toronto Star or Toronto Sun once this century, let alone 23 times in a three-month, one week time frame.

Also making the front page of the Freep sports section were two levels of junior hockey, high school hockey, women’s amateur hockey, volleyball, university sports, auto racing, etc. At different points in the year, they make room for local golf, tennis, high school football/hoops, Usports, and more of what you’ll never find in the Toronto rags.

The Sun and the Star have become pro sports sheets, whereas the Free Press continues to cover the peripheral sports, during a pandemic with a stable of scribes that has shrunk to four.

Dating back to my start in the rag trade in 1969 when the Bombers were top dog, it’s always been that way in Good Ol’ Hometown. Lower-level sports were never given short shrift, even after the Jets arrived to nudge the Bombers down a notch, and I suspect the Freep will carry on that way.

I just wish I could say the same for the Winnipeg Sun. Unfortunately, the suits at Postmedia in the Republic of Tranna ruined a good thing.