The Elliotte Friedman Flub: Will the sports media cut athletes the same kind of slack?

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So, Elliotte Friedman had a Bill Buckner d’oh moment.

He didn’t simply stumble in his clumsy call of the men’s 200-meter individual medley final on Thursday at the Summer Olympic Games in Brazil. He performed a full-on face plant into the compost heap. Misidentifying Michael Phelps and declaring Ryan Lochte the gold-medal winner when, in fact, the latter finished a distant fifth is as bad a broadcasting blunder as you’re apt to hear.

What I find interesting, however, is the fallout to Friedman’s epic faux pas.

Elliotte Friedman

Elliotte Friedman

Basically, the CBC gab guy has been given a get-out-of-jail-free card. From 95 per cent of tweeters. And, more notably, from 100 per cent of his brethren in the toy department of Canada’s Fourth Estate. The prevailing theme seems to be, “Hey, stuff happens. Nothing to see here, folks. Let’s move along.”

That would be fine, except for one thing—sports scribes/chin-waggers are the first to brandish the pitchforks and torches whenever a professional athlete, coach, manager, commissioner (hello, Roger Goodell) or team owner stubs a toe.

Glossing over the Friedman Flub, as they have, is hypocrisy unharnessed.

I realize that jock journalists, most notably in the print stable, are loath to eat their own, and I’m not advocating the kicking of a good man when he’s down. But if they’re going to pick Friedman up, dust him off, smooth his clothing and apply salve to his emotional owies, should they not extend similar sympathies and kindnesses to the athletes they write and talk about?

We won’t hold our breath waiting for that to happen, though, will we?

Hey, I feel for Friedman, because once upon a time I was in the media. I know the demands and the stress levels. So I get it. The thing is, some have gone to ridiculous extremes in rallying ’round their crestfallen and contrite colleague.

A Dave Shoalts column in the Globe and Mail provides an example of the sugar coating.

Twenty-two minutes after that horrendous miscue, in which he confused gold-medal winner Michael Phelps for his fellow American swimmer Ryan Lochte for the entire race, Friedman went back to the CBC microphone and delivered a solid play-by-play call of Penny Oleksiak’s historic gold-medal win for Canada.”

Excuse me? Solid play-by-play? Friedman mistakenly referred to Oleksiak as Emily Overholt. But Shoalts added yet more sweetness, submitting the gaffe was a mere “slip of the tongue.”

Spare me.

Whatever became of telling it like it is in sports? Friedman screwed up. Royally. Not once but twice. And the fact he immediately delivered a mea culpa on air and on Twitter doesn’t erase that reality. Fact is, he had no choice but to apologize during the broadcast. I mean, he had the wrong guy winning the race, for cripes sake.

Some look at the kid-gloves handling of the Friedman Flub as a ripe example of us being a kinder, gentler, more polite people. Road apples! Imagine the reaction had this been an American broadcaster bungling the call of a race featuring two Canadian swimmers. We’d freak out. It would be Harold Reynolds revisited.

Billl Buckner's d'oh moment.

Billl Buckner’s d’oh moment.

Look, Elliotte Friedman has been a solid reporter for more than two decades and oft has served as the voice of reason when natterbugs Glenn Healy and P.J. Stock were speaking no known language on Hockey Night in Canada.

Does his Olympics gaffe undo a lifetime of quality work? No. But this might stick to him like infamy has stuck to Bill Buckner. Few remember that Buckner had 2,715 base hits and batted .300 or better seven times during his lengthy Major League Baseball career. For Buckner, it always comes back to a baseball dribbling through his legs in the 10th inning of Game 6 of the 1986 World Series.

Hopefully, Friedman will be more fortunate than Buckner and his gaffe won’t become his Mary’s Little Lamb. Whatever the case, the next time one of the flowers of Canadian jock journalism has the urge to cut an athlete a new butthole, I hope he/she remembers how they cut Friedman large slack.

Patti Dawn Swansson has been writing about Winnipeg sports for 45 years, longer than any living being. Do not, however, assume that to mean she harbors a wealth of sports knowledge or that she’s a jock journalist of award-winning loft. It simply means she is old and comfortable at a keyboard (although arthritic fingers sometimes make typing a bit of a chore) and she apparently doesn’t know when to quit. Or she can’t quit.
She is most proud of her Q Award, presented in 2012 for her scribblings about the LGBT community in Victoria, B.C., and her induction into the Manitoba Sportswriters & Sportscasters Association Media Roll of Honour in 2015.

 

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2 thoughts on “The Elliotte Friedman Flub: Will the sports media cut athletes the same kind of slack?

  1. Dis agree. You are off base on this one Patti.

    Like

    • So, if I read you correctly, you’re saying that it’s okay for the media to criticize athletes who make huge blunders but it’s not okay for the media to criticize members of the media who make huge blunders. Interesting take. But I respect your opinion.

      Like

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